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October 31, 2025
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Good morning! In today’s issue, we’ll dig into the all of the latest moves and highlight what they mean for you right now. Along the way, you’ll find insights you can put to work immediately
— Ryan Rincon, Founder at The Wealth Wagon Inc.
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Today’s Post
🎙️ The Art of Storytelling in Sales Conversations
Here’s a truth that often gets lost in the world of cold calls and CRMs:
Facts tell. Stories sell.
Humans don’t remember product features—they remember the feeling of success. A great salesperson isn’t just a presenter; they’re a storyteller. And in a noisy market where everyone’s pitching the same benefits, your story becomes your edge.
Why Stories Work So Well
Neuroscience has proved it: our brains are wired for stories.
When you tell a story, multiple areas of the brain light up—not just the parts that process language, but also those that process emotion, empathy, and sensory detail. In short, your listener doesn’t just hear your message—they feel it.
Here’s why storytelling beats a standard pitch every time:
It builds connection. People buy from people they trust. Stories humanize you.
It simplifies complexity. A story can make even a complicated solution easy to grasp.
It inspires action. Stories create emotional engagement, which leads to decisions.
Think of it like this: data gives your message credibility; stories give it power.
The 3 Ingredients of a Sales Story That Sells
The Hero (Your Customer)
This is the most important rule: you are NOT the hero—your customer is.
They’re the one on a journey with challenges, goals, and dreams. You’re the guide who helps them reach the finish line.Example:
“One of our clients, a growing SaaS startup, was drowning in manual outreach. Reps were spending 3 hours a day cleaning lists instead of closing deals…”The Conflict (Their Pain or Problem)
No great story exists without conflict. It’s what creates tension and drives interest.
In sales, the conflict is the problem your prospect is facing—the obstacle that’s blocking their growth or success.Example:
“…They were missing quotas, their leads were going cold, and morale was dropping fast.”The Resolution (Your Solution)
This is where your product or service enters as the solution.
But here’s the secret: don’t make it about features—make it about transformation.Example:
“After automating their outreach process, their reps got back 10 hours a week. Within two months, their close rate jumped 30%.”You’re not selling software—you’re selling time, confidence, and success stories.
Framework: The “3S” Story Formula
To make this easy, use this simple framework whenever you’re telling a sales story:
Set the Scene – Who is the customer? What’s their situation?
Show the Struggle – What problem did they face? What did it cost them?
Share the Solution – How did you help them overcome it? What changed?
Example in action: “A mid-sized eCommerce brand was losing 20% of sales to abandoned carts. Their team was frustrated and didn’t know why. After implementing our analytics dashboard, they discovered a hidden checkout glitch. Fixing it recovered over $300K in lost revenue. One small change—massive impact.”
See how that’s more powerful than “Our dashboard helps improve conversion rates”?
Tips to Make Your Stories Stick
Keep it short. Two minutes or less. Think snackable, not cinematic.
Use real data and names (with permission). It boosts credibility.
Add emotion. How did your customer feel before and after?
Visualize the transformation. Paint a picture: “Before, they were overwhelmed. Now, they’re scaling with confidence.”
Match the story to the stage of the funnel.
Discovery call? Tell a relatable problem story.
Demo? Tell a success story that shows proof.
Closing? Tell a transformation story that builds belief.
Avoid These Storytelling Mistakes
❌ Making yourself the hero. You’re not Frodo—you’re Gandalf.
❌ Overloading with product details. Stay focused on the outcome.
❌ Forgetting structure. A story without setup, conflict, and resolution is just noise.
The Takeaway
Storytelling isn’t just a sales “soft skill.” It’s one of the most powerful persuasion tools you have. It turns facts into feelings, logic into loyalty, and products into possibilities.
So the next time you hop on a call, skip the corporate script. Instead, say something like: “Let me tell you about a customer who was in the same spot you are right now…”
Because when you sell through stories, you stop sounding like a salesperson—and start sounding like a solution.
That’s All For Today
I hope you enjoyed today’s issue of The Wealth Wagon. If you have any questions regarding today’s issue or future issues feel free to reply to this email and we will get back to you as soon as possible. Come back tomorrow for another great post. I hope to see you. 🤙
— Ryan Rincon, CEO and Founder at The Wealth Wagon Inc.
Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.